Brand Identity for CrazyGames
How do you brand a platform people visit for one game?
DixonBaxi developed a character-led identity for CrazyGames centered on Ziggy, a previously overlooked cat character. The work gave Ziggy a distinctive voice, expressions, behaviours and an expansive playful world across digital experiences, events, game shows and merchandise.
Insights
- DixonBaxi frames the challenge as platform recognition: players could arrive for one game without forming a connection with CrazyGames. Ziggy gives the host a more distinctive personality.
- The existing cat gains moods, opinions, expressions and behaviours. The design balances a simple, recognisable face with enough range to reflect the variety of games.
- Ziggy shapes language as well as imagery: playful, surreal copy gives the platform a voice beyond individual game titles.
- The studio extends the character across digital experiences, events, game shows and stuffed toys, making each application another expression of the same personality.
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