DixonBaxi developed a character-led identity for CrazyGames centered on Ziggy, a previously overlooked cat character. The work gave Ziggy a distinctive voice, expressions, behaviours and an expansive playful world across digital experiences, events, game shows and merchandise.
Brand New notes a new logo and identity for CrazyGames created by DixonBaxi. The subscription-gated article is categorized under entertainment and tagged with gaming, 3D, icon, and mascot.