Global Campaign and Visual Identity for ADC Annual Awards
The ADC Cube becomes the starting point for The Search.
DixonBaxi created The Search for the ADC 106th Annual Awards, taking the ADC Cube as the starting point for a visual language about creative discovery. The familiar award symbol becomes a catalyst for a campaign that celebrates experimentation, instinct and unexpected breakthroughs. Rather than presenting creativity as a settled destination, the concept describes a continuous search for work that challenges convention and moves culture forward. The studio characterises the resulting expression as restless and elastic, reflecting the friction, flow and wrong turns of the creative process. Sound is part of that expression: DixonBaxi collaborated with Zelig Sound London on a bespoke sonic world that adds another dimension to the campaign. Together, the visual and sonic direction frame the awards around the ongoing pursuit of what comes next.
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Insights
- The concept uses the ADC Cube as a starting point for discovery rather than a final destination.
- The visual language draws on experimentation, instinct, friction and unexpected breakthroughs.
- DixonBaxi partnered with Zelig Sound London to create the campaign’s bespoke sound design.
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