CLEVER°FRANKE’s identity for ADC is a living, AI-driven systemThe Brand Identity · May 8, 2026
CLEVER°FRANKE developed a generative, AI-driven brand identity for Amsterdam-based consultancy ADC, translating the company’s data-centric work into a dynamic visual system. The identity uses mathematical symbols and a custom AI model to generate unique patterns for every application, balancing analytical precision with human warmth. A vibrant palette and the Ease typeface from Studio Feixen complete the system, supported by a live dashboard and collective map that evolve with user input.
