Typography for a Variable Sans-To-Serif Typeface Collection

One family, every stage between sans and serif

Season is a type family by Displaay built around the transformation between sans-serif and serif, exploring the intermediate stages of that transition. Inspired by the longstanding designer challenge of pairing grotesque and antique typefaces, the family provides a unified construction across both genres plus a hybrid variant that blends the two. A variable font format exposes additional stages across the continuum. The project won the Hiiibrand Awards 2024 in Professional Typography and holds U.S. Design Patent No. D1,132,374–6.

Set in Season

Insights

The design addresses the pairing problem by giving sans and serif styles a shared underlying construction rather than treating them as separate typefaces.
A dedicated hybrid variant was added beyond the primary sans and serif poles, blending the two genres alongside the variable continuum.
Extensive iterative experimentation was required to ensure each discrete stage maintained consistent quality and character throughout the collection.