Typeface Design for Concrette

Serif counterpart to Dazzed, rooted in the same construction logic

Concrette is a serif typeface family developed by Displaay as a serif counterpart to their sans-serif Dazzed, adapting its construction principles into a serif framework with exaggerated arches and structural reference to Trajan's Column. It represents the culmination of the studio's serif design lineage, which progressed through Reckless, Tobias, and Teodor. The family ships in three variations—XL, M, and S—calibrated respectively for headlines, general use, and small text.

Set in Concrette

Insights

The XL variant carries high stroke contrast for display use; the S variant uses reduced contrast and heavier serifs, suited for smaller text.
Design decisions drew rhythmic and structural reference from the letterforms of Trajan's Column.
The studio describes the typeface as a synthesis of lessons from three prior serif releases: Reckless, Tobias, and Teodor.
A trip to Granada, Spain, on 16 December 2017—the same journey that originated Dazzed—profoundly influenced Concrette's development.