Custom Variable Font For D&ad Festival Campaign

Dinamo collaborated with Studio Dumbar to create a bespoke variable version of their ABC Marfa typeface for the 2020 and 2021 D&AD Festival identity. The font’s dynamic italics and stretching capabilities reflected the festival’s futuristic, digital-first transformation during the pandemic. The result was a fluid, motion-ready typographic system that visually embodied creativity and adaptability.