Design Studio
Further, formerly known as DesignStudio, is a global creative agency based in London and New York. Led by co-founders Ben Wright and Paul Stafford, the studio specialises in brand strategy, campaigns, digital experiences, and production. Known for its transformative approach to brand storytelling, Further has collaborated with leading organisations including Airbnb, Premier League, and Logitech. The agency’s work has earned multiple D&AD and Cannes Lions recognitions, reflecting its commitment to design excellence and innovation across industries.
https://www.design.studio/
1 Cases
Cases
News & interviews
- Daniel Perraudin on building a type foundry by designers, for designers
The Brand Identity · Mar 30, 2026 · Interview
The Brand Identity interviews Berlin-based designer Daniel Perraudin about founding Gallery Type, a type foundry created 'by designers, for designers.' Perraudin discusses his application-oriented approach to type design, simplified licensing model based on company size, and fair pricing adjustments tied to global economic data. The conversation also covers his background, teaching experience, and upcoming type releases.
Gallery TypeCapitale Design StudioType Networkbranding - Geo Owen on building assets that AI can’t replicate with GFX DATABASE
The Brand Identity · Mar 24, 2026 · Interview
The Brand Identity interviews London-based designer Geo Owen about his platform GFX DATABASE, which provides handcrafted digital assets to creatives worldwide. Owen reflects on his experience at DONDA, his approach to authenticity in the age of AI, and the expansion of his creative ventures including Apparel Database. The conversation highlights his philosophy of maintaining human touch and real-world texture in digital design.
GEO DESIGN STUDIOGFX DATABASEDONDAFear of GodKenny Allstardigital - Are creatives really leaving the UK in droves, and if so, why?
Creative Boom · Mar 10, 2026
The article explores why many UK-based creatives are relocating abroad, examining economic pressures, lifestyle motivations, and the impact of remote work. Through interviews with designers and studio founders, it reveals a nuanced picture of global mobility, professional adaptation, and shifting definitions of 'home' in the creative industry.
Thump StudioJory&CoWithin Design Studioother - The best new typefaces for February 2026
Creative Boom · Feb 18, 2026
Creative Boom’s February 2026 roundup by Tom May highlights notable new type releases from global foundries. The selection spans bespoke commissions, multiscript collaborations, and variable font innovations, reflecting a strong focus on inclusivity, craft, and typographic versatility. Each featured release demonstrates renewed ambition and thoughtful design across the international type community.
CoType FoundryJamie Clark TypeStudio GriggsAardmanRevoluttypography - How WeWantMore turned a design challenge into a golden-hour glow-up
Creative Boom · Jan 8, 2026
Creative Boom’s feature by Tom May explores how Antwerp and London-based studio WeWantMore developed a spatial and experiential design framework for Aperol. Facing brand fatigue after massive popularity, Aperol sought to regain its premium feel. WeWantMore responded by creating a flexible environmental system inspired by the golden hour, using translucent orange panels, Mediterranean motifs, and warm materials to evoke the aperitivo experience.
- OpenAI’s Indgila Samad Ali on what remains human in design
The Brand Identity · Nov 20, 2025 · Interview
The Brand Identity interviews OpenAI designer Indgila Samad Ali about her journey from Moscow to COLLINS and now OpenAI, exploring how she balances technology and humanity in design. She discusses her cultural influences, the emotional power of form, and her approach to designing at scale for AI-driven platforms. The conversation also revisits her work on the Muse Group identity and her belief in preserving human intuition within technological processes.
- Lark Design Studio gives Dragonfly Tea a giftable twist with its first-ever Herbal Tea Collection
Creative Boom · Nov 6, 2025
Lark Design Studio has created a new packaging design for Dragonfly Tea’s first-ever Herbal Tea Collection, marking the brand’s entry into the gifting market. The cylindrical tube packaging features Tatiana Boyko’s botanical illustrations, sustainable materials, and subtle gold foil accents. The result balances luxury and eco-consciousness, expanding Dragonfly Tea’s appeal to both loyal customers and new audiences.
Lark Design StudioDragonfly Teapackaging - Rob Farmer Unveils Glitchy, Nature-Inspired Generative Animations
It's Nice That · Oct 22, 2025
The article profiles Melbourne-based designer and illustrator Rob Farmer, whose generative animations like the 'Data Blooms' series explore natural patterns through digital motion. Using Cavalry, Farmer creates kinetic, algorithmic compositions inspired by the natural world. His work bridges personal experimentation and professional commissions for clients like Google and Coinbase.
- Manychat Reinvents Merch with Tailored Designs and Brand Identity
The Brand Identity · Oct 15, 2025
Manychat’s Brand Design Studio created a line of company merchandise designed to be genuinely wearable, focusing on custom fits, materials, and refined branding. Collaborating with Berq Studio in Armenia, the team built each piece from scratch, integrating Manychat’s visual identity into stylish apparel. The project emphasized craftsmanship, collaboration across departments, and authenticity in design.
Manychat Brand Design StudioBerq StudioManychatbranding - May 2025's Top New Typefaces from Leading Designers
Creative Boom · May 7, 2025
Creative Boom’s May 2025 roundup by Tom May highlights eight new typefaces from global foundries, showcasing innovation and craftsmanship in contemporary type design. Featured releases include Order Type Foundry’s Sita Collection, Big Fog Foundry’s playful Unie, and Rosetta Type’s Only Yours, which introduces a unique ownership model. The article celebrates the diversity and creativity driving modern typography.
Order Type FoundryBig Fog FoundryRain Foundrytypography - "MullenLowe's Campaign for ADC Awards Elevates Creative Recognition"
The Brand Identity · Apr 16, 2025
MullenLowe Design Studio created a bold, eye-themed campaign for the ADC’s 104th Annual Awards, exploring the idea of creative validation through the metaphor of ‘Be Seen by the Best Eyes.’ Collaborating with ROOF Studio, the team produced animated vignettes, posters, and digital assets that merge surreal visuals with refined typography. The campaign celebrates creativity, craft, and the joy of making work that stands out.
MullenLowe Design StudioROOF StudioMullenLoweADC Annual AwardsThe One Club for Creativityadvertising - Tips for Relaunching Your Career Midlife and Beyond
Creative Boom · Mar 3, 2025
Written by Tom May for Creative Boom, this article gathers advice from creative professionals on how to reignite passion and purpose in midlife. Designers, illustrators, and marketers share personal experiences about embracing age, taking risks, pivoting careers, prioritizing wellbeing, and building new connections. The tone is encouraging and reflective, offering practical insights for sustaining creativity later in life.
Never Dull Studion-fuzeRyder Design Studiocareer|industry_insight - YEYE Design Studio: The Journey from &Walsh to Zayn Malik
The Brand Identity · Oct 30, 2024 · Interview
The Brand Identity interviews Matthew Roop and Dylan Chan, founders of Singapore-based YEYE Design Studio, about their journey from working at &Walsh and in startups to running their own idea-led practice. The couple discuss their complementary roles, philosophy of designing from strong concepts, and the studio’s growth through projects like Mixoloshe, ZEBEDEE, and Dadpack. Their story highlights perseverance, collaboration, and a belief in emotionally driven design.
YEYE Design Studio&WalshS&WMixolosheZEBEDEEbranding - Meet SOUP: A studio fuelled by a hearty dose of collaboration, brought to life by the love of soup
The Brand Identity · Dec 21, 2023 · Interview
The article is an interview with London-based design studio SOUP, founded by Nina Jua Klein and Simon Wilson. It explores their backgrounds, the origins of their studio name, their collaborative approach, and their focus on blending digital and physical design. The pair discuss their ongoing projects with cultural institutions like the V&A Dundee and their vision for SOUP as a multidisciplinary, collaborative practice.
SOUPTate Design StudioIsabel + HelenV&A DundeeCo Projectsbranding - New Branding & Packaging for Casamalka by Nihilo
BP&O · Nov 23, 2023
BP&O’s feature by Emily Gosling explores Nihilo’s branding and packaging design for tequila brand Casa Malka. The agency developed a holistic identity encompassing strategy, packaging, structural bottle design, illustration, and 3D art direction in collaboration with CG artist Haruko Hayakawa. The result is a refined, gender-neutral, and minimalist brand world that balances restraint with sensuality.
- The Edit: five new projects including ExpressVPN by DesignStudio
The Brand Identity · Feb 3, 2021
The Brand Identity’s 'The Edit' highlights five new branding projects from around the world, including ExpressVPN’s energetic rebrand by DesignStudio, DNCO’s placemaking identity for Brent Cross Town, Landscape’s relaxed North Park identity, Nice Guy’s playful branding for LANGOS BAR, and Unifikat Design Studio’s elegant packaging for Love First. Each project showcases distinct creative strategies and visual languages across industries from tech to food and beauty.
- New Brand Identity for MoMA by Order
BP&O · Jan 2, 2020
BP&O reviews the refreshed visual identity for MoMA by New York-based studio Order. The project updates the museum’s system to be more modular, adaptable, and motion-driven, aligning with MoMA’s 2019 expansion and new seasonal communication approach. The identity builds on Pentagram’s 2009 system, incorporating MoMA Sans by Christian Schwartz and motion design by PepRally.
OrderMoMA Design StudioPepRallyMoMAbranding - Xavi Martínez
The Brand Identity · May 20, 2016 · Interview
The Brand Identity interviews Spanish designer Xavi Martínez about his approach to branding and editorial design. He discusses his experiences at studios like Bunch, ruiz+company, and Artofmany, and details his conceptual process behind projects such as Insite Food and El Imparcial. Martínez emphasizes research, collaboration, and conceptual clarity as key to his creative process.
Bunchruiz+companyArtofmanyInsite FoodEl Imparcialbranding
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