Design Studio

The Brand Identity · Apr 22, 2026 · Interview

The Brand Identity interviews Sam Southwell, founder and executive creative director of Auckland-based studio (South), about the studio’s 21-year journey and its new book, 'Moments in Time.' The 290-page publication documents the evolution of (South) from its origins as Aplus Design Studio to a multi-division consultancy encompassing brand, communications, and fabrication. Southwell discusses the challenges of independence, the importance of culture, and the studio’s commitment to design as a lifelong pursuit.

The Brand Identity · Mar 30, 2026 · Interview

The Brand Identity interviews Berlin-based designer Daniel Perraudin about founding Gallery Type, a type foundry created 'by designers, for designers.' Perraudin discusses his application-oriented approach to type design, simplified licensing model based on company size, and fair pricing adjustments tied to global economic data. The conversation also covers his background, teaching experience, and upcoming type releases.

The Brand Identity · Mar 24, 2026 · Interview

The Brand Identity interviews London-based designer Geo Owen about his platform GFX DATABASE, which provides handcrafted digital assets to creatives worldwide. Owen reflects on his experience at DONDA, his approach to authenticity in the age of AI, and the expansion of his creative ventures including Apparel Database. The conversation highlights his philosophy of maintaining human touch and real-world texture in digital design.

Creative Boom · Mar 10, 2026

The article explores why many UK-based creatives are relocating abroad, examining economic pressures, lifestyle motivations, and the impact of remote work. Through interviews with designers and studio founders, it reveals a nuanced picture of global mobility, professional adaptation, and shifting definitions of 'home' in the creative industry.

Creative Boom · Feb 18, 2026

Creative Boom’s February 2026 roundup by Tom May highlights notable new type releases from global foundries. The selection spans bespoke commissions, multiscript collaborations, and variable font innovations, reflecting a strong focus on inclusivity, craft, and typographic versatility. Each featured release demonstrates renewed ambition and thoughtful design across the international type community.

Creative Boom · Jan 8, 2026

Creative Boom’s feature by Tom May explores how Antwerp and London-based studio WeWantMore developed a spatial and experiential design framework for Aperol. Facing brand fatigue after massive popularity, Aperol sought to regain its premium feel. WeWantMore responded by creating a flexible environmental system inspired by the golden hour, using translucent orange panels, Mediterranean motifs, and warm materials to evoke the aperitivo experience.

The Brand Identity · Nov 20, 2025 · Interview

The Brand Identity interviews OpenAI designer Indgila Samad Ali about her journey from Moscow to COLLINS and now OpenAI, exploring how she balances technology and humanity in design. She discusses her cultural influences, the emotional power of form, and her approach to designing at scale for AI-driven platforms. The conversation also revisits her work on the Muse Group identity and her belief in preserving human intuition within technological processes.

Creative Boom · Nov 6, 2025

Lark Design Studio has created a new packaging design for Dragonfly Tea’s first-ever Herbal Tea Collection, marking the brand’s entry into the gifting market. The cylindrical tube packaging features Tatiana Boyko’s botanical illustrations, sustainable materials, and subtle gold foil accents. The result balances luxury and eco-consciousness, expanding Dragonfly Tea’s appeal to both loyal customers and new audiences.

It's Nice That · Oct 22, 2025

The article profiles Melbourne-based designer and illustrator Rob Farmer, whose generative animations like the 'Data Blooms' series explore natural patterns through digital motion. Using Cavalry, Farmer creates kinetic, algorithmic compositions inspired by the natural world. His work bridges personal experimentation and professional commissions for clients like Google and Coinbase.

The Brand Identity · Oct 15, 2025

Manychat’s Brand Design Studio created a line of company merchandise designed to be genuinely wearable, focusing on custom fits, materials, and refined branding. Collaborating with Berq Studio in Armenia, the team built each piece from scratch, integrating Manychat’s visual identity into stylish apparel. The project emphasized craftsmanship, collaboration across departments, and authenticity in design.

Creative Boom · May 7, 2025

Creative Boom’s May 2025 roundup by Tom May highlights eight new typefaces from global foundries, showcasing innovation and craftsmanship in contemporary type design. Featured releases include Order Type Foundry’s Sita Collection, Big Fog Foundry’s playful Unie, and Rosetta Type’s Only Yours, which introduces a unique ownership model. The article celebrates the diversity and creativity driving modern typography.

The Brand Identity · Apr 16, 2025

MullenLowe Design Studio created a bold, eye-themed campaign for the ADC’s 104th Annual Awards, exploring the idea of creative validation through the metaphor of ‘Be Seen by the Best Eyes.’ Collaborating with ROOF Studio, the team produced animated vignettes, posters, and digital assets that merge surreal visuals with refined typography. The campaign celebrates creativity, craft, and the joy of making work that stands out.

Creative Boom · Mar 3, 2025

Written by Tom May for Creative Boom, this article gathers advice from creative professionals on how to reignite passion and purpose in midlife. Designers, illustrators, and marketers share personal experiences about embracing age, taking risks, pivoting careers, prioritizing wellbeing, and building new connections. The tone is encouraging and reflective, offering practical insights for sustaining creativity later in life.

The Brand Identity · Oct 30, 2024 · Interview

The Brand Identity interviews Matthew Roop and Dylan Chan, founders of Singapore-based YEYE Design Studio, about their journey from working at &Walsh and in startups to running their own idea-led practice. The couple discuss their complementary roles, philosophy of designing from strong concepts, and the studio’s growth through projects like Mixoloshe, ZEBEDEE, and Dadpack. Their story highlights perseverance, collaboration, and a belief in emotionally driven design.

The Brand Identity · Apr 4, 2024

SUPERHAUS created a fiery and playful brand identity for LULU, a new Pan-Asian restaurant in Bondi Beach and sister to Sydney’s Raw Bar. The identity draws on Japanese and beachside influences, using GT Maru typefaces and a bold, symmetrical wordmark to convey warmth and rhythm. The project balances cultural references with a vibrant visual system across print, signage, and digital applications.

The Brand Identity · Dec 21, 2023 · Interview

The article is an interview with London-based design studio SOUP, founded by Nina Jua Klein and Simon Wilson. It explores their backgrounds, the origins of their studio name, their collaborative approach, and their focus on blending digital and physical design. The pair discuss their ongoing projects with cultural institutions like the V&A Dundee and their vision for SOUP as a multidisciplinary, collaborative practice.

BP&O · Nov 23, 2023

BP&O’s feature by Emily Gosling explores Nihilo’s branding and packaging design for tequila brand Casa Malka. The agency developed a holistic identity encompassing strategy, packaging, structural bottle design, illustration, and 3D art direction in collaboration with CG artist Haruko Hayakawa. The result is a refined, gender-neutral, and minimalist brand world that balances restraint with sensuality.