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Packaging Refresh for Mumm Terroir by Denomination - D1S1 Design Spotlight

Studio: Denomination

Client: Pernod Ricard

Work: Packaging

Industry: Food & Beverage

Packaging Refresh for Mumm Terroir

Denomination refreshed the Mumm Terroir identity and packaging to strengthen its connection to the G.H. Mumm masterbrand while positioning regional sparkling wines as premium offerings. The work supported launches including Mumm Marlborough and Mumm Tasmania, helping establish category leadership in Australia and New Zealand.

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Date: Tue, Jan 6

Tags: Pinot Noir, Sparkling Wine

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Pack of the Month: Denomination Does Anything But Tread Softly (Even For Gin Brand Tread Softly)
· Nov 30, 2021
The article spotlights Denomination’s packaging design for Tread Softly Gin, a brand extension of Fourth Wave’s wine line. The design maintains visual continuity with the wine range while leveraging a clear bottle to showcase Robert Thornton’s artwork. Denomination’s CEO Rowena Curlewis discusses the sustainable features integrated into the new gin packaging.

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Tread Softly

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