Packaging for Penfolds' 2026 Collection Gifting Release

Denomination created the identity and packaging for Penfolds’ 2026 Collection Gifting Release, spanning five tiers, fifteen wines and three countries of origin. The system reduces each gift box to the Penfolds wordmark, P monogram and a red-on-red colour treatment. Craft escalates across the range through deeper embossing and richer embellishment, with personalisation and gift-with-purchase at the highest tier; all boxes are recyclable or compostable.