Packaging Design for Sidekick Tonics

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• Pack of the Month: Denomination Does Anything But Tread Softly (Even For Gin Brand Tread Softly)

  · Nov 30, 2021

  The article spotlights Denomination’s packaging design for Tread Softly Gin, a brand extension of Fourth Wave’s wine line. The design maintains visual continuity with the wine range while leveraging a clear bottle to showcase Robert Thornton’s artwork. Denomination’s CEO Rowena Curlewis discusses the sustainable features integrated into the new gin packaging.

  DenominationFourth WaveTread Softlypackaging
  Bill McCool