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Packaging Design for 19 Crimes Rum by Denomination - D1S1 Design Spotlight

Studio: Denomination

Client: Treasury Collective

Work: Packaging

Industry: Food & Beverage

Packaging Design for 19 Crimes Rum

Denomination extended the 19 Crimes wine brand into spirits with packaging for 19 Crimes Rum. The pack combines the brand's character-led, dark visual language with familiar rum-category cues to establish credibility while preserving its storytelling-led identity.

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Date: Tue, Jan 6

Tags: Character, Rum, Penal Transportation

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Pack of the Month: Denomination Does Anything But Tread Softly (Even For Gin Brand Tread Softly)
· Nov 30, 2021
The article spotlights Denomination’s packaging design for Tread Softly Gin, a brand extension of Fourth Wave’s wine line. The design maintains visual continuity with the wine range while leveraging a clear bottle to showcase Robert Thornton’s artwork. Denomination’s CEO Rowena Curlewis discusses the sustainable features integrated into the new gin packaging.
Denomination

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Tread Softly

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