Logo Refinement for Union
Wordmark refinement built for scale
Dalton Maag collaborated with brand agency The Team to refine the wordmark for Union, a door hardware and locks company. The work improved legibility at small sizes while preserving the mark's authority and impact, bridging the brand's heritage and digital contexts.
Insights
- Legibility at small sizes was a stated driver of the refinement, alongside retaining authority and impact.
- The project was a collaboration between Dalton Maag and brand agency The Team.
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