Industry: Design

Graphik Devanagari

A grotesk sensibility translated into Devanagari

Graphik Devanagari extends Christian Schwartz's 2009 grotesk into the Devanagari script. Designed by Hitesh Malaviya with creative direction by Shiva Nallaperumal at November, it carries Graphik's plainness into a new writing system through generous proportions and unadorned letterforms.

Set in Graphik Devanagari

Insights

Graphik was conceived as a reinterpretation of lesser-known mid-century types, deliberately avoiding the associations of Helvetica, Univers, or Futura.
The Devanagari extension uses generous proportions and unadorned shapes to achieve legibility and an optimistic openness.