Visual identity for a London-based technology media platform

Caserne created an identity for Tech Icons, a London-based strategic media platform focused on technology news for investors, founders, and industry leaders. The project aimed to establish Tech Icons as a credible, contemporary voice in a crowded media landscape while avoiding the cold visual clichés often associated with the tech sector. Caserne developed a system that inspires trust, maintains strong visual appeal, and supports a content-rich editorial platform built to handle a large volume of articles and analysis. The brand also reflects Tech Icons’ use of AI as a research and analysis tool and its collaborations with AI artists to produce distinctive editorial imagery.