Branding and campaign for a handcrafted rug studio

Caserne created a branding, campaign, and production system for Supergrand, a Montréal-based design studio specializing in handcrafted rugs. The project uses a minimalist, oversized graphic platform that gives Supergrand’s rugs room to take centre stage. Photography emphasizes the warmth, texture, and social role the pieces bring to intimate interior spaces. The result presents the studio’s work with clarity and confidence while supporting a tactile, elevated brand presence across campaign applications.