Visual identity for Canada’s public film agency

Caserne developed a new brand identity for Telefilm Canada to support its 2024–2027 strategic plan and reflect its role as a credible, inspiring leader in Canadian and Indigenous cinema. The system is based on a modular graphic language inspired by cinema, centered on a symbol that functions like a projector. It suggests projection, movement, and amplification, expressing Telefilm Canada’s role in advancing and spotlighting films and creators. The symbol also works as a flexible framing device across applications, helping place cinematic content at the center of the brand. Caserne created a simple, distinctive, and adaptable platform with clear guidelines so internal teams and collaborators can apply the identity consistently across touchpoints.