Packaging for a specialty coffee capsule line
Two roast profiles, one coffee: why capsule packaging had to do the storytelling.
Céu Design created packaging for Cafe Ao Leu’s specialty coffee capsules, extending the brand’s existing visual system into a new consumption format. Designed for capsules compatible with Nespresso® machines, the line is based on a single Brazilian specialty coffee offered in two roast profiles: Intenso and Suave. The packaging preserves recognizable brand elements while organizing the range in a clear and intuitive way. Each roast profile receives its own distinct expression, helping communicate differences in body, sweetness, acidity, and balance. The result reinforces that Cafe Ao Leu’s quality and freshness remain consistent regardless of preparation method.
Featured in Coffee Branding: Identities, Packaging and Typefaces
Insights
- The main challenge was not creating a new identity, but extending Cafe Ao Leu’s existing visual system into a new format: Nespresso-compatible specialty coffee capsules.
- The line uses one Brazilian specialty coffee in two roast profiles, Intenso and Suave, with packaging that clearly separates body-heavy vs. sweetness/acidity/balance-driven expressions at a glance.
- Céu Design kept recognizable brand elements intact while giving each roast its own distinct expression, making the range architecture intuitive without breaking continuity.
Keep exploring
Related cases
