Annual wine label system for a winery

Studio Bruch created an evolving packaging concept for Engel Winery that treats each wine label as a stage for the life of the estate and the character of each vintage. The project uses annually changing illustrations, inserts, and slipcases to capture themes such as celebration, risk, lightness, and transformation. By framing each bottled wine as a snapshot, Studio Bruch built a collectible visual playground that contrasts with the familiar while reflecting the realities of vineyard work, weather shifts, and seasonal change. The result is a distinctive package design system for the winery, supported by art direction, illustration, brochure materials, and animation.