Brand identity for a feminine lifestyle brand

Studio Bruch created an expressive brand identity for Sestra built around the principle “never ever ordinary.” The work communicates the client’s powerful, feminine character through vibrant colors, varied shapes, seasonal imagery, and custom lettering with a tailor-made typeface. Across applications such as packaging, bags, and business cards, Studio Bruch developed a confident and targeted visual system that feels distinctive and self-assured. The project scope included art direction, branding, package design, and typedesign.