Brand identity for an Estonian bag label

Studio Bruch created a new brand identity for Craftory, a bag label from Estonia focused on durable, timeless quality. The concept centers on the seam as both a functional sign of robust workmanship and a distinctive visual motif. This idea shaped the wider appearance and led to BR Naht, a custom display typeface derived from the bags’ seam lines. By varying arrangement, angle, density, and line structure, Studio Bruch built a flexible system that mirrors the versatility of Craftory’s products while maintaining strong recognizability. The project extended across art direction, digital applications, packaging, photography, and product inserts.