Studio Bruch developed a contemporary brand identity for Autopalast Salzburg, a former parking garage in central Salzburg that is being transformed into a people-focused urban quarter. Keeping the historic name, Studio Bruch reinterpreted the site’s automotive past into a lively visual world centered on openness, greenery, movement, and community. Strong illustrations and a confident color palette help express the mix of living, working, wellness, and everyday uses within the converted space. The project scope included art direction, branding, and digital illustration, applied across brochures, business cards, signage, and visualizations to present the new quarter as vibrant, welcoming, and full of possibility.