Brand Identity for Brickline Greenway

Bruce Mau Design (BMD) created the name, visual identity, and signage for Brickline Greenway, a Great Rivers Greenway corridor planned to connect 20 St. Louis neighbourhoods, parks, districts, and institutions. Working with Bespoke Cultural Collective, BMD developed a city-wide naming toolkit that involved residents in naming ideation. The chosen name references St. Louis' brick-industry history, and the identity's logo uses brick-like blocks spiraling inward as a connective device.