Brand Identity and Signage for a Downtown Park

Bruce Mau Design created the brand identity, communications system, and evolving signage system for Grand Junction Plaza, a 7.8-acre remediated park in downtown Westfield, Indiana, for the City of Westfield. The logo gestures to the park’s shape, while a colorful icon system and event-specific sub-brands connect year-round programming to the overall identity. Wayfinding uses pathway-oriented, stacked Corten steel pillars that reference the city’s railway history and are intended to patina over time.