Visual Identity for Royal College of Art

Brody Associates refreshed the Royal College of Art’s visual identity and produced guidelines to unify its design system. The work clarified brand components and usage across digital, rich-media and social applications, with accessibility considered. Its headline typeface, Calvert Brody, reworks the RCA’s existing typeface with higher contrast and a stencil effect for select high-impact uses such as building signage.

Set in Calvert Brody