Visual Identity for Shiseido

Brody Associates created Shiseido’s first company-wide global brand code for the Japanese skincare, fragrance, and beauty brand. The work overhauled the identity and aligned brand strategy, narrative, and assets across product packaging, advertising, and retail displays. The toolkit included Shiseido Ginza, a bespoke sans serif typeface with three styles and seven weights, designed with wider proportions and clean shapes.

Set in Shiseido Ginza