Custom Font: Lokki

Cut edges taming round forms

In mid-2021, Blaze Type designed a custom typeface for Lokki, a kombucha brand from southern France, working alongside Studio Blackthorns. The brief called for the font to embody the brand's boldness, closeness to customers, and mischievous quality while staying legible at large and medium sizes. The design uses rounded forms resolved with cut edges creating an optical effect, and includes an unusual Y and horn-featured alternate glyphs for R and K.

Set in Lokki

Insights

Round strokes are resolved with angled cut edges that produce an optical trick rather than a purely geometric result.
Alternate glyphs for R and K carry a horn-like detail intended to express the brand's mischievous quality.
The showcase imagery was created by Anouck Elbaz specifically for this case study article, not drawn from live brand use.