Industry: Design

Custom Font: Fix Studio

One variable font file, three optical sizes

Blaze Type created a custom variable-font logotype for Fix Studio, a Brooklyn-based graphic design studio. The lettering is rooted in Spencerian script—a 19th-century American commercial calligraphy—selected for its retro quality that resists easy dating. The central technical problem was maintaining the style's extremely fine strokes across a wide range of display sizes. The deliverable is a single variable font file encoding three optical-size variants—Display, Text, and Micro—drawn from a shared structure and interpolated as needed.

Insights

Three optical-size masters (Display, Text, Micro) share a common structure, with stroke weights progressively thickened toward the Micro version to preserve legibility at very small sizes.
The variable font encodes modular logo elements—ornate and plain variants of the F initial, the Fix wordmark, and the Studio wordmark in both sans-serif and Spencerian script—letting designers combine components from one file.
For screen contexts, CSS can automate variant selection based on viewport size; for print, the graphic designer manually sets the appropriate version relative to support size and viewing distance.
The Display master preserves extremely fine upstrokes with generous drop terminals faithful to Spencerian style; the Micro master shifts toward Speedball-nib proportions suited to screen-printed or small-screen use.