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Packaging Redesign for Biggans Böcklingpastej by Bedow - D1S1 Design Spotlight

Studio: Bedow

Client: Biggans

Work: Packaging

Industry: Food & Beverage

Packaging Redesign for Biggans Böcklingpastej

Bedow developed a new packaging concept for Biggans’ Böcklingpastej to attract younger consumers while standing out on crowded Scandinavian supermarket shelves. The design transformed the metallic tubes into a shoal of herring, revealing oceanic illustrations as the box empties, turning even an empty package into a visual experience.

More in gray, white, brown, beige

View on Bedow’s Website→

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Date: Wed, Sep 4

Tags: Aluminium, Box, Cardboard, Ink, Ocean, Supermarket

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BP&O features Swedish studio Bedow’s packaging design for German brewery St. ERHARD. The project reinterprets Bauhaus-era aesthetics through bold geometric labels, contrasting materials, and a modern visual identity that distinguishes the brand from traditional German beer packaging. Richard Baird praises the work for its balance of modernity and tradition.

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