Visual Identity And Microsite For Bal Du Mac 2023

Baillat Studio created the visual signature for the Fondation du Musée d'art contemporain’s annual Bal du MAC, themed around a fictitious club called PALACE. Drawing from rave and punk aesthetics, the identity merges the sophistication of a gala with the energy of a nightclub, featuring AI-generated visuals and dynamic light effects showcased through an experiential microsite.