Brand Identity and Advertising for Appy Fizz

Sagmeister & Walsh developed a bold new identity for Appy Fizz, inspired by the effervescence of carbonated bubbles and expressed through a dynamic 3D circular visual language. The refreshed look, using a red, white, and black palette, was rolled out across television, outdoor, digital, print, and cinema campaigns, featuring Bollywood star Priyanka Chopra to convey a confident and modern tone.