Sagmeister & Walsh developed a bold new identity for Appy Fizz, inspired by the effervescence of carbonated bubbles and expressed through a dynamic 3D circular visual language. The refreshed look, using a red, white, and black palette, was rolled out across television, outdoor, digital, print, and cinema campaigns, featuring Bollywood star Priyanka Chopra to convey a confident and modern tone.
AndWalsh developed the #ArtofFizz campaign to strengthen the connection between Appy Fizz and food culture. By collaborating with visual artists across India, the campaign encouraged creative food styling and user participation, nearly doubling the brand’s Instagram following. The work highlighted Appy Fizz’s confident and unconventional personality through vibrant, art-driven storytelling.