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Packaging for Attivatè Functional Black Tea by AUGE - D1S1 Design Spotlight

Studio: AUGE

Client: Pompadour

Work: Packaging

Industry: Food & Beverage

Packaging for Attivatè Functional Black Tea

AUGE Design created the name, identity, and packaging for Attivatè, a functional black tea range enriched with green coffee. The packs use a black ground, colourful illustrated light bursts emerging from a tea cup, and custom hand-drawn typography to communicate an energetic alternative to coffee.

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Tags: Black Tea, Green Coffee, Tea Cup, Functional Beverage, Hand Lettering

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Branding & Packaging for Ginori 1735 by AUGE Design
BP&O · May 14, 2024
BP&O reviews AUGE Design’s luxurious packaging for Ginori 1735, the historic Italian homeware brand now owned by Gucci. Building on 2×4’s earlier rebrand, AUGE reinterprets archival logos and motifs in a bold, modern style, using gold foil debossing and bespoke Fedrigoni paper to elevate the brand’s visual identity. The article praises the project’s confident balance of heritage and contemporary luxury.
AUGE2×4Ginori 1735 Guccipackaging
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