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Packaging Redesign for Pedon's Italian Cereal Range by AUGE - D1S1 Design Spotlight

Studio: AUGE

Client: Pedon

Work: Packaging

Industry: Food & Beverage

Packaging Redesign for Pedon's Italian Cereal Range

AUGE Design restyled Pedon's C’è di Buono in Italia range of Italian cereals, updating its naming, packaging, food photography, and illustrated landscapes. The four-product range uses recyclable Crush Bean paper and solvent-free ecological inks to reinforce its connection to natural ingredients and Italian agriculture.

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Tags: Cereal, Italian Countryside, Field, Italian Food, Recyclable Materials, Food Photography

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Branding & Packaging for Ginori 1735 by AUGE Design
BP&O · May 14, 2024
BP&O reviews AUGE Design’s luxurious packaging for Ginori 1735, the historic Italian homeware brand now owned by Gucci. Building on 2×4’s earlier rebrand, AUGE reinterprets archival logos and motifs in a bold, modern style, using gold foil debossing and bespoke Fedrigoni paper to elevate the brand’s visual identity. The article praises the project’s confident balance of heritage and contemporary luxury.

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