Packaging Redesign for Agnesi Pasta

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• Branding & Packaging for Ginori 1735 by AUGE Design

  BP&O · May 14, 2024

  BP&O reviews AUGE Design’s luxurious packaging for Ginori 1735, the historic Italian homeware brand now owned by Gucci. Building on 2×4’s earlier rebrand, AUGE reinterprets archival logos and motifs in a bold, modern style, using gold foil debossing and bespoke Fedrigoni paper to elevate the brand’s visual identity. The article praises the project’s confident balance of heritage and contemporary luxury.

  AUGE2×4Ginori 1735Guccipackaging
  Thomas Barnett