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Packaging and Visual Identity for Pasta Tirrena by AUGE - D1S1 Design Spotlight

Studio: AUGE

Client: Frescobaldi

Work: Packaging

Industry: Food & Beverage

Packaging and Visual Identity for Pasta Tirrena

AUGE Design created the name, visual identity, and packaging for Pasta Tirrena, Frescobaldi's Tuscan pasta range. The pack connects Tuscany's wheat-growing terrain and Tyrrhenian Sea through a sea-blue ground, field-shaped product window, blind embossing, and copper foil details.

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Tags: Pasta, Wheat Field, Ancient Grain, Tuscan Food, Blind Embossing, Copper Foil

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Branding & Packaging for Ginori 1735 by AUGE Design
BP&O · May 14, 2024
BP&O reviews AUGE Design’s luxurious packaging for Ginori 1735, the historic Italian homeware brand now owned by Gucci. Building on 2×4’s earlier rebrand, AUGE reinterprets archival logos and motifs in a bold, modern style, using gold foil debossing and bespoke Fedrigoni paper to elevate the brand’s visual identity. The article praises the project’s confident balance of heritage and contemporary luxury.
AUGE2×4Ginori 1735 Guccipackaging
Thomas Barnett

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