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Packaging Redesign for Rana Pasta Ripiena Italia by AUGE - D1S1 Design Spotlight

Studio: AUGE

Client: Giovanni Rana

Work: Packaging

Industry: Food & Beverage

Packaging Redesign for Rana Pasta Ripiena Italia

AUGE Design revamped the packaging and identity for Giovanni Rana's Pasta Fresca Ripiena line in Italy. The system organizes three product ranges through distinct colors and typography, with arched range names and prominent filling ingredients to communicate flavor and the brand's traditional character.

More in orange, brown, beige

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Tags: Pasta, Tortellini, Filling Ingredient, Italian Cuisine

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Branding & Packaging for Ginori 1735 by AUGE Design
BP&O · May 14, 2024
BP&O reviews AUGE Design’s luxurious packaging for Ginori 1735, the historic Italian homeware brand now owned by Gucci. Building on 2×4’s earlier rebrand, AUGE reinterprets archival logos and motifs in a bold, modern style, using gold foil debossing and bespoke Fedrigoni paper to elevate the brand’s visual identity. The article praises the project’s confident balance of heritage and contemporary luxury.
AUGE2×4Ginori 1735 Guccipackaging
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