Studio: AKQA

Client: Verizon

Work: Art Direction

Industry: Technology

Awareness Campaign For Verizon's Inspire Her Mind Initiative

AKQA partnered with Verizon to create an inspiring campaign encouraging girls to pursue their interests in science, technology, engineering, and math. Through a powerful TV ad and interactive website, the project challenged gender stereotypes and celebrated female role models in STEM, reaching millions across the US.

Tags: Engagement, Initiative, Inspiration, Outreach, Stereotypes