Studio: AKQA

Client: Oakley

Work: Art Direction

Industry: Sports

Campaign And Digital Experience For Oakley Kato Eyewear

AKQA partnered with Oakley to launch Kato, a groundbreaking frameless eyewear design inspired by superhero aesthetics. The campaign celebrated human performance through futuristic visuals, Olympic athlete collaborations, and interactive digital experiences like Instagram try-ons that transformed users into superhumans.

Tags: Aesthetic, Eyewear, Innovation, Olympic, Performance, Visual