Custom Typeface And Visual Identity For The Long Weekend Festival

A Practice for Everyday Life created a bespoke stencil version of the Tate typeface for UBS Openings: The Long Weekend, a four-day festival at Tate Modern celebrating performance, film, and music. The design drew inspiration from Arte Povera and post-minimalist art, integrating archival imagery and a dynamic logo system to reflect the event’s participatory and experimental spirit.