Vincent Castonguay
Photographer
Articles & interviews4
- Caserne Rebrands Club Piscine, Celebrates 35 Years of Heritage
Montréal-based studio Caserne has rebranded Club Piscine to celebrate the retailer’s 35th anniversary, modernising its identity while preserving its playful heritage. The refreshed design retains the iconic smiley and vibrant color palette, introducing a new wordmark set in Dinamo’s Diatype Rounded typeface. The result balances fun and sophistication, connecting with a new generation of customers while honoring the brand’s legacy.
- Saint-Urbain produce two concepts in one with their nostalgic identities for Marigold and Goldies
Saint-Urbain created nostalgic dual identities for Las Vegas restaurant Marigold and its fast-casual counterpart Goldies. The branding blends mid-century Vegas and Palm Springs influences through retro typography, warm color palettes, and a balance of theatricality and familiarity. Creative Director Alex Ostroff emphasizes the goal of evoking the feeling of a beloved family restaurant with a contemporary twist.
- Saint-Urbain’s inclusive identity for Erne welcomes everyone to the wacky world of Pickleball
Saint-Urbain created an inclusive and playful brand identity for Erne, a new platform dedicated to Pickleball players. The design features a custom wordmark, vibrant color palette, and a mix of typefaces that balance technical precision with expressive energy. The identity captures the sport’s fun, approachable spirit while maintaining a sense of sincerity and craftsmanship.
- Nother revives vintage fruit stickers for Confrérie craft beer branding
Montreal studio Nother redesigned the identity and packaging for Québec craft microbrewery Confrérie Artisans Brasseurs. The work combines a flexible brotherhood-inspired crest with Domaine Display Condensed and colourful beer cans modelled on vintage fruit stickers, reflecting the brewery's seasonal fruit beers and artisanal fermentation process.