Toshi Omagari
Type Designer, Designer
Articles & interviews8
- Five design projects led by NYBG rebrand
This edition of The Edit presents five international identity projects, led by Wolff Olins’ major refresh for the New York Botanical Garden. The selected work uses expressive typography, colour systems and concept-led visual languages for a botanical garden, social laundromat, outdoor-fashion label, skincare line and Italian design school.
- Lama Lama creates modular identity for Home
Amsterdam-based creative digital agency Lama Lama developed a new modular identity for social-first creative agency Home, formerly Hammerfest, in collaboration with Home’s in-house team. The rebrand centres on a geometric, component-based wordmark that scales from billboards to repeat-pattern tote bags, supported by Neue Haas Unica, Teodor, deep burgundy and electric red.
- Top Graphic Design Magazines for Inspiration
Creative Boom’s article by Tom May celebrates the enduring appeal of print magazines for graphic designers, highlighting seven influential titles including Eye, Communication Arts, Idea, Creative Review, Slanted, TYPEONE, and Wallpaper*. The piece explores each magazine’s history, editorial focus, and why they remain vital sources of inspiration in a digital-first world.
- Bandit Design Group Creates Welcoming Boa Identity for Business Networking
Sydney studio Bandit Design Group created a welcoming, future-facing visual identity for Boa, a social network for business owners. The system combines a rounded lowercase wordmark, an eclectic type family, hand-drawn motifs, geometric icons and a blue-led palette with vibrant colour accents to express connection, learning, growth and the realities of entrepreneurship.
- Putting the concept first: Systems Studio’s identity for SAATU puts sound design front and centre
Systems Studio created a bold, concept-driven identity for sound design studio SAATU, centred around a barcode motif that visually represents the brand’s focus on sound. The design uses brutalist simplicity, monospace typography, and a flexible colour system derived from client visuals. The result is a distinctive, conceptual identity that subverts typical sound design branding conventions.
- Plus X designs elegant identity for ANDMARQ
Seoul-based brand experience company Plus X refreshed the identity for South Korean actor management agency ANDMARQ. The identity uses a split serif logotype to express talent discovery and company growth, supported by Neue Haas Unica and a palette led by Confidence Red, black, white and grey.
- Adding matches MAP’s utilitarian ethos with a beautifully functional identity system
London-based studio Adding created a utilitarian and functional identity system for British watch brand MAP. The design avoids a traditional logo, instead using a coded typographic system and sustainable packaging materials that reflect the brand’s analogue ethos. The project includes the visual identity, website, and packaging, all unified by a minimalist aesthetic and environmental awareness.
- Matthew Tremaine builds minimalist Empirical identity for bold experimentation
Matthew Tremaine created a minimalist, utilitarian visual identity for Copenhagen flavour company and distillery Empirical. Built around black-and-white Neue Haas Unica typography and simple label-maker-inspired packaging, the system provides a practical foundation for Empirical's experimental spirits, cans, sauces, kombucha and miso products.