Steven Heller reports on the New York Botanical Garden’s 'Flower Power' exhibition, a summer event celebrating the art, activism, and aesthetics of the 1960s and 1970s. The show features works by iconic artists such as Andy Warhol, Milton Glaser, and Corita Kent, alongside new installations by contemporary artists Eugenia Mello and Amie Jacobsen. The exhibition explores themes of peace, protest, and environmentalism through vibrant, flower-inspired art and design.
BP&O features Wolff Olins’ new branding for the New York Botanical Garden, a vibrant and flexible identity that balances Bronx boldness with organic lushness. The rebrand introduces a bespoke typeface, NYBG Gothic, and a bold color palette inspired by the garden’s diverse landscapes. The project reflects NYBG’s renewed global mission under new leadership and positions it as both a cultural and environmental leader.