In their own words
The identity has been built together – with the Kanal team, with Brussels, with the building's industrial heritage and with the partners who help it resonate.
Kanal has no fixed colour palette by design. The field was intentionally left open.
We aimed to express the widest spectrum of expression with the tightest set of rules.
Articles & interviews2
- Base Design builds a brand that breathes for Brussels' vast new cultural centre, Kanal
Creative Boom reports on Base Design’s new brand identity for Kanal – Centre Pompidou, a major cultural centre opening in Brussels in 2026. The studio created a multi-sensory system spanning visual, sonic, and motion layers, designed to evolve with the institution’s growth. The identity reflects the concept of 'Flow and Overflow', symbolizing openness and adaptability.
- Kanal by Base Design
Base Design’s Brussels studio created a dynamic and flexible brand identity for Kanal, a new museum of modern and contemporary art and architecture opening in Brussels. The identity uses a custom variable typeface, Kanal Edge, and an open duotone colour system to reflect the institution’s evolving, participatory ethos. The project balances experimental, zine-like energy with a robust strategic framework that unifies its many cultural strands.