Other · Designer · Copywriter
During our brand strategy phase, we worked to unpack the fundamental purpose of formalwear.
Alright Studio rebranded The Black Tux to reposition it from a utilitarian rental service to a luxury menswear brand. The new identity features a hand-drawn wordmark, a refined monogram, and a swan symbol that reflects elegance and ceremony. The rebrand combines vintage calligraphic influences with modern typography and illustration to balance sophistication and approachability.
The Brand Identity’s interview explores the collaboration between Alright Studio and Mother Design on the creation of the 'Motherverse'—a digital operating system and website ecosystem uniting Mother’s global offices. The project reimagines Mother’s online presence through humor, nostalgia, and interactive design inspired by early desktop interfaces. Both teams discuss the creative process, tone, and strategy behind building a flexible, evolving digital identity for the agency.
The Brand Identity interviews Alright Studio’s partners Garrett DeRossett, Spencer Joynt, and Tucker Schoos about their evolving agency, new website, and focus on mental health and collaboration. The New York-based studio has grown to a team of eight and emphasizes a full-service approach spanning strategy, design, and technology. The conversation highlights their culture of balance, flexibility, and valuing people over output.