Seth Rowden
Copywriter · Author · Brand Writer · Copy Opinion
Quotes
“I switched from a project mindset to a relationships mindset.”
“Humour, as any stand-up comedian will tell you, allows us to discuss taboo topics.”
“Few startups have the brand voice to get a national retailer to change their terminology.”
“Hot pink type is drawn almost like it’s written by a finger dipped in sauce – not so literal that it’s gross, but just enough to suggest a hands-on attitude to food.”
“The language helps to demystify fine dining and appeal to a younger audience who might not frequent the restaurant or could even feel intimidated by the whole experience.”
“They teach us a lesson that goes beyond surf: look close to home for your brand voice, find stagnated industries that are ready for change, swim in the opposite direction to others.”
“Heyday – meaning the high point of success, popularity etc. – speaks to a younger audience and has a feel-good, “live for the moment” ring about it.”
“Get up and go – a great brand statement backed up with a set of assertive slogans such as 'Wake up to the city'; 'Don't visit live it'; 'Less chill more thrill'.”
“Ragged Edge show us that people are moved by good ideas first, and everything else should come second.”
“The decision to use words instead of illustrated characters, for example, is what makes this piece so captivating.”