Seth Rowden
Copywriter, Author, Brand Writer, Copy Opinion
About
Brand writer and strategist specialising in positioning, naming, verbal identity and brand narratives.
SourceIn their own words
I switched from a project mindset to a relationships mindset.
Humour, as any stand-up comedian will tell you, allows us to discuss taboo topics.
Few startups have the brand voice to get a national retailer to change their terminology.
Hot pink type is drawn almost like it’s written by a finger dipped in sauce – not so literal that it’s gross, but just enough to suggest a hands-on attitude to food.
The language helps to demystify fine dining and appeal to a younger audience who might not frequent the restaurant or could even feel intimidated by the whole experience.
They teach us a lesson that goes beyond surf: look close to home for your brand voice, find stagnated industries that are ready for change, swim in the opposite direction to others.
Heyday – meaning the high point of success, popularity etc. – speaks to a younger audience and has a feel-good, “live for the moment” ring about it.
Get up and go – a great brand statement backed up with a set of assertive slogans such as 'Wake up to the city'; 'Don't visit live it'; 'Less chill more thrill'.
Ragged Edge show us that people are moved by good ideas first, and everything else should come second.
The decision to use words instead of illustrated characters, for example, is what makes this piece so captivating.
Articles & interviews11
- "Top Networking Strategies for Creatives in 2025"
Creative Boom’s article by Tom May explores why networking should be a top priority for creatives in 2025. Drawing on advice from illustrators, designers, and other professionals, it emphasizes authentic relationship-building over transactional interactions. The piece offers practical tips for introverts, follow-up strategies, and examples of how networking can lead to unexpected opportunities.
- Period puns and CBD tampons. The story of two brands
The article by Seth Rowden explores how two period care startups, Here We Flo and Daye, are reshaping the language and innovation of the menstrual product industry. Here We Flo uses humour and inclusive language to challenge stigma, while Daye introduces CBD-infused tampons and other health innovations. Together, they represent a shift in both communication and product development within a traditionally stagnant category.
- Seth Rowden on Brand Language: Farmyard Frozen
Written by Seth Rowden for BP&O Voices, this article explores the brand language and identity of Farmyard Frozen, a frozen meal spin-off from the Norwich restaurant Farmyard. Designed by UnitedUs, the branding uses playful, unpretentious language and bold hot pink visuals to make fine dining approachable and fun for a younger audience.