About
Rowena Curlewis is a founder of Denomination.
SourceFounded
- Denomination · 2002 · Source
In their own words
It risks reinforcing the idea that women-led businesses are an exception rather than the norm.
Articles & interviews3
- Debating the Need to Drop Gendered Job Titles
Creative Boom’s Abbey Bamford explores whether the term 'female founder' still holds value in 2025. The article gathers perspectives from women leading design studios worldwide, revealing a divide between those who see the label as empowering visibility and those who view it as outdated or limiting. The discussion highlights broader issues of gendered language, representation, and equality in the creative industry.
- Pack of the Month: Denomination Does Anything But Tread Softly (Even For Gin Brand Tread Softly)
The article spotlights Denomination’s packaging design for Tread Softly Gin, a brand extension of Fourth Wave’s wine line. The design maintains visual continuity with the wine range while leveraging a clear bottle to showcase Robert Thornton’s artwork. Denomination’s CEO Rowena Curlewis discusses the sustainable features integrated into the new gin packaging.