Creative Director · Designer
AI will change how we work—sometimes significantly, depending on the role—but won't replace it.
Just because tools tell you and do things faster, doesn't mean that we need to.
I use ChatGPT relentlessly to help me figure out how to structure my project, storyboards, areas to explore, schedules, and ideas if I don't have any.
Written by Tom May for Creative Boom’s 'Dear Boom' advice series, this article explores how creatives can maintain confidence amid AI disruption, economic uncertainty, and slower client activity. Featuring insights from designers, illustrators, and creative directors, it argues that human taste, craft, and authenticity remain irreplaceable strengths in the evolving creative landscape.
Creative Boom’s coverage of OFFF 2026 in Barcelona explores how the creative industry is grappling with the tension between making and merely talking about creativity. Speakers including Nils Leonard, Reuben Wu, Liz Mosley, PJ Richardson, and others reflected on authenticity, process transparency, and the pace of technological change. The festival highlighted a renewed focus on craft, independence, and creative honesty in an AI-saturated era.
Creative Boom’s article by Tom May gathers insights from designers, illustrators, and creative directors on how they manage imposter syndrome. Contributors share practical techniques such as keeping 'feel-good' folders, naming their inner critic, and focusing on community and kindness. The piece emphasizes that imposter syndrome is a shared experience and can be transformed into motivation for growth.
Motionographer announces the return of OFFF Barcelona for its 26th edition in 2026, celebrating creativity, art, and design. The festival’s visual campaign, titled 'What We Make It,' was created by Uncommon Creative Studio, with main titles designed by PJ Richardson. The event will feature talks from leading studios and creatives across architecture, motion design, and photography, reflecting Barcelona’s designation as UNESCO World Capital of Architecture 2026.