PJ Richardson
Creative Director, Designer
In their own words
AI will change how we work—sometimes significantly, depending on the role—but won't replace it.
Just because tools tell you and do things faster, doesn't mean that we need to.
I use ChatGPT relentlessly to help me figure out how to structure my project, storyboards, areas to explore, schedules, and ideas if I don't have any.
Articles & interviews4
- Stay Confident as AI, Tight Budgets, and Slow Clients Shake Creative Work
Written by Tom May for Creative Boom’s 'Dear Boom' advice series, this article explores how creatives can maintain confidence amid AI disruption, economic uncertainty, and slower client activity. Featuring insights from designers, illustrators, and creative directors, it argues that human taste, craft, and authenticity remain irreplaceable strengths in the evolving creative landscape.
- 'Are you making things or just talking about them?': the question OFFF 2026 couldn't stop asking
Creative Boom’s coverage of OFFF 2026 in Barcelona explores how the creative industry is grappling with the tension between making and merely talking about creativity. Speakers including Nils Leonard, Reuben Wu, Liz Mosley, PJ Richardson, and others reflected on authenticity, process transparency, and the pace of technological change. The festival highlighted a renewed focus on craft, independence, and creative honesty in an AI-saturated era.