Oli Sabin

Articles & interviews

• Saint-Urbain rebrands Digs Dog Care with hospitality-style system

  The Brand Identity · Apr 6, 2026

  Saint-Urbain rebranded Digs Dog Care, formerly Better Than Home, into a hospitality-inspired national brand system. The rebrand unifies diverse local operators under a cohesive identity featuring a custom abstract dog icon, bold color palette, and modular shape system. The design balances professionalism and warmth, supporting scalability across packaging, signage, and digital platforms.

  Saint-UrbainDigs Dog Carebranding
• Saint-Urbain creates the identity for the first premium matcha liqueur

  The Brand Identity · Dec 19, 2025

  Saint-Urbain developed the full brand identity for Yoshi, the first premium matcha liqueur, blending Japanese tea ceremony traditions with contemporary nightlife culture. The project includes strategy, packaging, motion, and copywriting, featuring a hand-drawn wordmark, spiral symbol, and modern typographic system. The design balances ritual and energy, positioning Yoshi as a new category in the spirits market.

  Saint-UrbainYoshibranding
• Saint-Urbain serves vintage charm for Novak Djokovic’s Cob Foods brand

  The Brand Identity · Dec 4, 2025

  Saint-Urbain created a nostalgic yet modern brand identity for Cob Foods, a sorghum-based snack brand founded by Jessica Davidoff and backed by Novak Djokovic. The design draws from 1970s kitchen culture, using sunny colors, playful patterns, and a custom condensed wordmark to evoke warmth and joy. The project redefines 'better-for-you' branding by emphasizing optimism and indulgence rather than restraint.

  Saint-Urbain2nd Nature StudioCob Foodsbranding
• Saint-Urbain Redefines Now Now Hotel as a Gateway for Solo Travelers

  The Brand Identity · Jun 12, 2025

  Saint-Urbain developed the brand identity for Now Now, a pod hotel in Lower Manhattan designed for solo travellers seeking exploration. The identity centers on ideas of transition, presence, and connection, expressed through a modular wordmark inspired by keyholes, warm gradients, and human-centered typography. The project includes a full suite of collateral from signage to digital templates and merchandise.

  Saint-UrbainNow Nowbranding
• Saint-Urbain’s Rebrand Propels Tezza App to New Success Heights

  The Brand Identity · Mar 3, 2025

  Saint-Urbain has rebranded the popular photo and video editing app Tezza, creating an identity that bridges fashion editorial aesthetics with digital sophistication. The rebrand includes a new wordmark, refined color palette, and a cohesive system spanning website, motion, and packaging. The project positions Tezza as an aspirational yet accessible creative platform for its millions of users.

  Saint-UrbainSynchronized StudioTezzabranding