Yoshi Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Yoshi projects in press coverage.
News & interviews
- Matcha liqueur Yoshi is a masterclass in how to brand Japan for a Western market
Creative Boom · Jan 12, 2026
Creative Boom’s feature on Saint-Urbain’s branding for Yoshi, a new matcha liqueur, highlights how the New York studio avoided clichéd Japanese motifs in favor of a refined, culturally sensitive identity. The design uses a spiral symbol inspired by the matcha whisk, hand-drawn typography, and bold packaging to balance authenticity with modern appeal. The article praises the project as a model for cross-cultural branding done right.
Saint-UrbainYoshibranding - Yoshi by Saint-Urbain
BP&O · Jan 8, 2026
BP&O features Saint-Urbain’s brand identity for Yoshi, the first premium matcha liqueur. The project blends ritual and nightlife influences through hand-drawn typography, a swirl motif inspired by the matcha whisk, and a bold green packaging system. Writer Emily Gosling praises the design as a standout example of contemporary branding that feels both fresh and timeless.
- Saint-Urbain creates the identity for the first premium matcha liqueur
The Brand Identity · Dec 19, 2025
Saint-Urbain developed the full brand identity for Yoshi, the first premium matcha liqueur, blending Japanese tea ceremony traditions with contemporary nightlife culture. The project includes strategy, packaging, motion, and copywriting, featuring a hand-drawn wordmark, spiral symbol, and modern typographic system. The design balances ritual and energy, positioning Yoshi as a new category in the spirits market.
Saint-UrbainYoshibranding - Parámetro Studio Draws Inspiration from Vintage Trends
It's Nice That · Dec 2, 2024
The article profiles Parámetro Studio, a global design practice founded by Cristina Arreola and Vanessa Santos, now based between Paris and New York. It explores how the studio draws inspiration from aged or out-of-trend aesthetics to create distinctive branding and art direction across fashion, food, and cultural sectors. The piece highlights their multidisciplinary approach, spanning from digital design to collage and watercolour techniques.
Parámetro StudioCEECEE ConsolidatedArte en el Tecbranding